
Victor Acharya
CEO
About
JONEX Global is a strategy consulting and business development firm focused on international growth in technically complex B2B markets. From London and Tokyo, we work with Japanese and Western industrial companies to understand new opportunities, define the commercial strategy and support execution in market.
Our model was built around a practical reality: entering or developing an international market rarely ends with a recommendation. Research, positioning, channel decisions, customer development and local relationships need to remain connected if a strategy is to translate into commercial progress.
That is why our Research & Strategy and Client Growth Programme teams work as one continuous engagement rather than separate handovers.

JG at a glance
8+ years
Advising Japanese and Western industrial companies
London + Tokyo
Cross-border teams supporting international market development
4 regions
Japan · UK & Europe · India · United States
Strategy → execution
Research, commercial strategy and in-market business development
Our purpose
Build the evidence before committing resources.
Strategy should reflect how customers, partners and competitors actually behave in market.
Maintain continuity when recommendations move into commercial activity.
Our values
We work carefully, persistently and with attention to detail. We take responsibility for the quality of our work and the commitments we make to clients.
We communicate honestly, protect confidential information and act consistently with the commitments we make.
We act with our clients' long-term interests in mind, including in the conversations and relationships we manage on their behalf.
We treat clients, partners, suppliers and colleagues with professionalism and respect in every interaction.
Our team

CEO

Director

Practice Lead - Global Strategy

Market Development Lead - Japan
Looking to join the team? See current opportunities and how to apply.
CareersOur presence
Two offices connecting JG's Japanese and Western market capabilities.

Tokyo
UCF level 5, Ginza Wall Building, 6-13-16 Ginza, Chuo-ku, Tokyo 104-0061, Japan
+81 (0)3 6403 0682Contact
Whether you are entering a new market, strengthening an existing one, launching a product or developing a new business area, tell us what you are working towards. We will arrange an exploratory conversation to understand the situation in more detail and discuss how JONEX Global could support your objectives.