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About

Built For Cross-Border Growth Beyond the Strategy

JONEX Global is a strategy consulting and business development firm focused on international growth in technically complex B2B markets. From London and Tokyo, we work with Japanese and Western industrial companies to understand new opportunities, define the commercial strategy and support execution in market.

Our model was built around a practical reality: entering or developing an international market rarely ends with a recommendation. Research, positioning, channel decisions, customer development and local relationships need to remain connected if a strategy is to translate into commercial progress.

That is why our Research & Strategy and Client Growth Programme teams work as one continuous engagement rather than separate handovers.

Tower Bridge over the Thames at sunset

JG at a glance

  • 8+ years

    Advising Japanese and Western industrial companies

  • London + Tokyo

    Cross-border teams supporting international market development

  • 4 regions

    Japan · UK & Europe · India · United States

  • Strategy → execution

    Research, commercial strategy and in-market business development

Our purpose

Helping businesses build the confidence, capability and relationships to grow internationally.

  • Clarity before action

    Build the evidence before committing resources.

  • Local understanding

    Strategy should reflect how customers, partners and competitors actually behave in market.

  • Stay through execution

    Maintain continuity when recommendations move into commercial activity.

Our values

The principles we were founded on

  1. 01

    Diligence

    We work carefully, persistently and with attention to detail. We take responsibility for the quality of our work and the commitments we make to clients.

  2. 02

    Trustworthiness

    We communicate honestly, protect confidential information and act consistently with the commitments we make.

  3. 03

    Loyalty

    We act with our clients' long-term interests in mind, including in the conversations and relationships we manage on their behalf.

  4. 04

    Respect

    We treat clients, partners, suppliers and colleagues with professionalism and respect in every interaction.

Our team

The people you will work with

  • Victor Acharya

    Victor Acharya

    CEO

  • Toru Yoneyama

    Toru Yoneyama

    Director

  • Jimmy Yuan

    Jimmy Yuan

    Practice Lead - Global Strategy

  • Taishin Tozawa

    Taishin Tozawa

    Market Development Lead - Japan

Looking to join the team? See current opportunities and how to apply.

Careers

Our presence

London and Tokyo

Two offices connecting JG's Japanese and Western market capabilities.

London (HQ)

66 Paul Street, London EC2A 4NA, United Kingdom

+44 (0)203 826 8453

Tokyo

UCF level 5, Ginza Wall Building, 6-13-16 Ginza, Chuo-ku, Tokyo 104-0061, Japan

+81 (0)3 6403 0682

Contact

Planning your next strategic move?

Whether you are entering a new market, strengthening an existing one, launching a product or developing a new business area, tell us what you are working towards. We will arrange an exploratory conversation to understand the situation in more detail and discuss how JONEX Global could support your objectives.