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Client Growth Programme

Your In-Market Business Development Team

We allocate consultants with relevant industry expertise to each client, supported by our cross-functional divisions. Clients get an industry-specific commercial team in market without building new infrastructure or carrying the hiring risk.

What we do

Three ways we build your presence in market

Most programmes combine direct sales with channel development; some add R&D or joint venture work.

01

Direct sales

We generate new business opportunities on your behalf, from the first conversation with an OEM to contract and account growth.

  • Sales strategy for OEMs
  • Lead and demand generation
  • Expo and conference representation
  • Industry engagement
  • Contract negotiation and deal closure
  • Key account management
02

Distributor and channel partnerships

We find, sign and manage the partners who extend your reach, and hold them to agreed targets.

  • Partner identification and engagement
  • Product training
  • Performance monitoring
  • Relationship management
  • Joint roadshows and customer visits
  • Competitive intelligence
03

R&D and joint ventures

Where growth needs more than sales, we set up and support technical and commercial collaborations.

  • Research and development opportunities
  • Joint venture collaborations
  • Project support

Where we start

Tailored to where your route to market stands today

Three situations account for most of our engagements, defined by whether a route to market is being built or an underperforming one is being strengthened.

Neither direct nor channel routes established yet

New entry, or an existing presence that has not gained traction.

  • Named account targeting built from the Research & Strategy prospect landscape
  • Direct outreach into engineering, quality and technical decision makers
  • Partner shortlisting and onboarding run in parallel
  • Sequencing agreed so direct and channel do not compete for the same accounts

Coverage is limited by underperforming partners

Direct selling sees traction, but reach is limited without capable partners.

  • Partner identification, qualification and shortlisting against technical criteria
  • Onboarding, technical training and joint account planning
  • Commercial terms, targets and incentive frameworks agreed
  • Direct account management continues while the channel is built

Partners run everything, with limited direct relationships

Partners hold the customer relationships and the direct team has limited visibility.

  • Independent assessment of partner performance and account coverage
  • Direct relationships built with end customers alongside existing partners
  • Account ownership and conflict rules agreed with partners
  • Market intelligence gathered independently of partner reporting

Who does the work

A commercial team in market, from day one

Clients get an industry-specific in-market commercial team without building new infrastructure or carrying the hiring risk.

Three JONEX Global functions work as one team around your business: the dedicated in-market Associate owns outreach, accounts and partners; the Local Relationship Manager leads the client relationship and maintains continuity across strategy and execution; the Global Strategy Division keeps targeting, positioning and competitive intelligence current. The functions exchange market feedback, local context and updated priorities, and report to your business through one integrated programme.
  1. Your Business

  2. Main point of contact
  3. Dedicated in-market Associate

    Your in-market commercial lead, responsible for outreach, account development and partner activity from first contact through growth.

  4. Local context and continuityShared information and alignment
  5. Local Relationship Manager

    Manages the client relationship, maintains continuity and coordinates communication across strategy and execution. Brings local-market perspective where it matters.

  6. Market insights and opportunitiesPriorities, positioning and competitive intelligence
  7. Global Strategy Division

    Research, market intelligence and strategic support, keeping targeting, positioning and competitive insights current as the market evolves.

Where it starts

Every programme is built on evidence. Most begin with a focused Research & Strategy phase to set the targets.

Explore Research & Strategy

Case studies

The Client Growth Programme in practice

A cutaway car revealing its electronics and circuitry

Client Growth Programme · Industrial Automation, Electrification, Energy Storage, Advanced Technology

417 OEMs Contacted, 37 Engaged: Building European Industrial Presence for a Japanese Electronics Corporation

  • 417

    OEMs contacted

  • 37

    OEMs engaged

  • 2

    Design-in distribution partnerships established

Read the case study
A jet aircraft in flight against a blue sky

Client Growth Programme · Logistics, Aerospace & Defence, Heavy Industries, EPC, Energy

£12.2M in New Annual Revenue for a Heavy Air-Cargo Operator

  • £12.2M

    New business revenue

  • 400%

    New business growth

  • 14

    Strategic partnerships and preferred supplier agreements

Read the case study

Contact

Ready to build your presence in market?

Tell us about your product, the market you are targeting and where things stand today. We will come back with a view of how a programme could be structured.