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A leading international manufacturer of rubber products sought to expand into the agricultural machinery sector in Eastern Europe and Australia. The company recognized strong opportunities but faced challenges in navigating complex supplier–client relationships, identifying which markets held the greatest potential, and gathering reliable data across multiple countries. Leadership needed clarity on market size, competitor positioning, customer demand, and the most promising regions in which to prioritize resources.
We carried out a comprehensive market expansion study that combined direct industry engagement with in-depth data analysis. By speaking with agricultural machinery experts, we captured firsthand insights into equipment sales, procurement patterns, and adoption drivers across Europe and Australia. This was supported by secondary research from more than fifteen industry databases, enabling us to build a detailed picture of market volumes, competitor dynamics, and supplier interactions. Our work mapped the most promising customer segments, analyzed supplier–client relationships, and evaluated the competitive positioning of major manufacturers. Together, these insights shaped a holistic expansion plan that highlighted where and how the client could achieve the strongest traction.
The engagement delivered clear guidance on which agricultural markets offered the best opportunities, ranked by growth potential and level of competitive saturation. The client gained a detailed understanding of market dynamics, supplier relationships, and pricing structures, allowing for sharper product positioning and more confident investment decisions. In addition to strategic insight, the research directly supported business development by generating multiple high-quality appointments with potential customers in key target regions. Armed with a validated roadmap and an actionable partner strategy, the client is now moving forward with a focused expansion plan designed to accelerate growth in new geographies.