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Business Development
We proudly support our clients as their “in-market” Sales & Marketing representatives in the United States, United Kingdom, European Union, and Japan. We specialise in B2B Sales & Strategic Partnerships. We drive Brand recognition & Revenue growth through the implementation of customised Business Development Programmes.
We proudly support our clients as their “in-market” Sales & Marketing representatives in the United States, United Kingdom, European Union, and Japan. We specialise in B2B & B2G Sales & Strategic Partnerships. We drive Brand recognition & Revenue growth through the implementation of customised Business Development Programmes.
Direct Sales
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Sales Strategy Development
Lead & Demand Generation
Expo & Conference Representation
Industry Engagement & Network Development
Performance Monitoring & Optimization
Contract Negotiation & Deal Closure
Market Liaison
Key Account & Relationship Management
Distributor & Channel Partnerships
Distributor & Chanel Partner Engagement
- Engage the best-suited distributors in the UK, EU, Japan, and/or the USA.
- Engage and onboard distributors/channel partners based upon criteria such as technical proficiency, response times and flexibility, geographic coverage and customer service to provide technical support and after-sale services.
- Analyse criteria such as wide market reach and scalability to provide logistics, warehousing, delivery, distribution support, and after-sale services.
- Undertake continual relationship management initiatives to strengthen distributor relationships, counter competitive threads, and to manage distributor accounts.
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Communication & Training
- Conduct product training with distributors and channel partners to ensure accurate product understanding, negotiation and sales capabilities.
- Support in building trust and confidence in the product, enabling distribution partners to deliver efficient customer service.
Performance Monitoring & Optimization
- Monitor and evaluate the success of the partnership strategy using metrics like sales volume, revenue generated, customer satisfaction, and market share.
- Utilize the gathered data to refine the channel partner strategy and continuously optimize the program for improved results.
Marketing
Marketing Strategy Development
- Analyse existing marketing strategy & evaluate effectiveness for the target market including marketing budget & in-house capabilities, tools & platforms, sales collateral, website & online presence, cultural positioning, language, etc.
- Working closely with Client, develop customized regional marketing strategies aligned with their goals and target audience.
Marketing Channels
- Evaluate existing marketing channels and identify opportunities for optimization and regional expansion.
- Provide insights on the most effective channels to reach target audiences and maximize ROI.
Marketing Communication & PR
- Create a regional marketing communication strategy towards engaging with the British, European, American, and Japanese media. Develop compelling messaging and create impactful PR kits, Media kits, Information packs, Press Releases, and other materials.
- Identify public relations initiatives and build media relations to enhance brand visibility, reputation and credibility.
Social Media Marketing
- Create and implement social media strategies to drive engagement, brand awareness, and lead generation.
- Optimize social media presence, content creation, and community management.
R&D and Joint Ventures
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Research & Development Opportunities
Comprehensive research to identify suitable opportunities for next-generation product development, technologies, and innovation. Evaluate the viability, market potential, and technological feasibility of identified opportunities and facilitate collaboration.
Project Support
Facilitate introductions between parties for R&D or JV collaborations and steer towards successful outcomes. Help Clients bridge cultural differences and facilitate effective communication, engagement & negotiations between parties on an ongoing basis.
Joint Venture Collaborations
Conduct thorough research to identify potential JV partners and evaluate their capabilities, resources, & compatibility with Client goals and requirements such as localized manufacturing infrastructure, competitive risks, willingness to share technical knowledge, investment & cost contribution, production efficiency, customer network, sales resources, and other synergies.
Direct Sales
Sales Strategy Development
Lead & Demand Generation
Expo & Conference Representation
Industry Engagement & Network Development
Performance Monitoring & Optimization
Contract Negotiation & Deal Closure
Market Liaison
Key Account & Relationship Management
Distributor & Channel Partnerships
Distributor & Chanel Partner Engagement
- Engage the best-suited distributors in the UK, EU, and/or the USA.
- Engage and onboard distributors/channel partners based upon criteria such as technical proficiency, response times and flexibility, geographic coverage and customer service to provide technical support and after-sale services.
- Analyse criteria such as wide market reach and scalability to provide logistics, warehousing, delivery, distribution support, and after-sale services.
- Undertake continual relationship management initiatives to strengthen distributor relationships, counter competitive threads, and to manage distributor accounts.
Communication & Training
- Conduct product training with distributors and channel partners to ensure accurate product understanding, negotiation and sales capabilities.
- Support in building trust and confidence in the product, enabling distribution partners to deliver efficient customer service.
Performance Monitoring & Optimization
- Monitor and evaluate the success of the partnership strategy using metrics like sales volume, revenue generated, customer satisfaction, and market share.
- Utilize the gathered data to refine the channel partner strategy and continuously optimize the program for improved results.
Marketing
Marketing Strategy Development
- Analyse existing marketing strategy & evaluate effectiveness for the target market including marketing budget & in-house capabilities, tools & platforms, sales collateral, website & online presence, cultural positioning, language, etc.
- Working closely with Client, develop customized regional marketing strategies aligned with their goals and target audience.
Marketing Channels
- Evaluate existing marketing channels and identify opportunities for optimization and regional expansion.
- Provide insights on the most effective channels to reach target audiences and maximize ROI.
Marketing Communication & PR
- Create a regional marketing communication strategy towards engaging with the British, European & American Media. Develop compelling messaging and create impactful PR kits, Media kits, Information packs, Press Releases, and other materials.
- Identify public relations initiatives and build media relations to enhance brand visibility, reputation and credibility.
Social Media Marketing
- Create and implement social media strategies to drive engagement, brand awareness, and lead generation.
- Optimize social media presence, content creation, and community management.
R&D and Joint Ventures
Research & Development Opportunities
Comprehensive research to identify suitable opportunities for next-generation product development, technologies, and innovation. Evaluate the viability, market potential, and technological feasibility of identified opportunities and facilitate collaboration.
Project Support
Facilitate introductions between parties for R&D or JV collaborations and steer towards successful outcomes. Help Clients bridge cultural differences and facilitate effective communication, engagement & negotiations between parties on an ongoing basis.
Joint Venture Collaborations
Conduct thorough research to identify potential JV partners and evaluate their capabilities, resources, & compatibility with Client goals and requirements such as localized manufacturing infrastructure, competitive risks, willingness to share technical knowledge, investment & cost contribution, production efficiency, customer network, sales resources, and other synergies.