Building a Long-Term Growth Strategy for an Equipment Manufacturer in Europe

Situation

A diversified equipment manufacturer serving automotive, semiconductor, and life sciences sectors sought to revive growth in one of its European divisions. The division had plateaued, and leadership needed to identify the next generation of technologies and manufacturing processes that would drive long-term adoption. Without clarity on customer demand and competitor roadmaps, the division risked falling behind in innovation and losing relevance in emerging markets such as battery manufacturing.

Solution

We engaged with experts across European manufacturing sectors, including leaders in battery technology, to capture insights on where adoption was most likely and what barriers would need to be overcome. Secondary analysis of more than twenty databases provided benchmarks on competitor pricing, supplier relationships, and strategic investments in new technologies. Our team mapped value-chain dynamics and competitor partnerships to show how new technologies were entering the market. Multiple expansion scenarios were modeled to connect customer demand with product development timelines, ensuring that the client could align R&D with market readiness.

Results & Benefits

The engagement uncovered the most promising next-generation technologies that aligned with unmet customer needs, enabling the client to focus its R&D investments with confidence. The research provided a clear comparison of competitor pricing, positioning, and supplier dynamics, and revealed how partnership models could accelerate time-to-market. Importantly, we translated these findings into a holistic expansion strategy that clarified both short-term entry points and long-term growth opportunities. With this roadmap in hand, the client gained a renewed sense of direction and is now moving into implementation, positioning itself to capture growth well beyond its legacy markets.