Expanding a Global Mining Conglomerate into the European Market

Situation

A multinational mining company wanted to expand its product portfolio within Europe but faced uncertainty in identifying which applications held the strongest potential. With more than ten possible use cases spanning diverse industries, the client needed to understand customer needs, assess competitive differentiation, and evaluate supplier–customer relationships. Leadership sought clarity on which applications would drive the greatest adoption, how to position the product against existing solutions, and where to prioritize investment for long-term growth.

Solution

We conducted a comprehensive study of industrial applications connected to mining, spanning sectors such as manufacturing, construction, and energy. Industry experts provided firsthand accounts of procurement practices, adoption challenges, and pricing dynamics. This was supported by analysis of more than fifteen global databases that tracked production volumes, supply chain structures, and competitive activity. By triangulating these insights, we identified which applications aligned most closely with unmet customer needs and where competitive intensity was lower. The analysis also highlighted the role of supplier relationships in adoption and provided guidance on how the client could position itself against incumbents.

Results & Benefits

The engagement revealed the applications with the strongest commercial potential, prioritized by demand strength, competitive saturation, and alignment with the client’s capabilities. The research produced a product development roadmap that integrated both near-term opportunities and longer-term applications. The client moved forward with clarity, focusing resources on applications where they could capture share quickly while laying the foundation for growth in emerging industrial markets.