Research & Strategy · Specialty Chemicals
Prioritising the North American Opportunity for Two Advanced Chemical Technologies
2
Technologies assessed
5+
North American data sources analysed
3-phase
Route-to-market plan
Market Expansion Strategy | Europe
Reigniting European Growth For a Diversified Materials Manufacturer
A Japanese industrial conglomerate facing stagnant growth in one manufacturing division needed a clearer route to expansion in Europe. We identified market growth drivers, customer pain points, competitive pricing and partnership opportunities to shape a new European growth strategy.
- Client
- Japanese industrial materials manufacturer
- Sectors
- Chemicals, Plastics, Fabrics, Textiles
- Region
- Europe
- Service
- Market Expansion Strategy
- Focus
- Market growth, pricing, customer needs, strategic partnerships
- Duration
- 6 weeks
At a glance
6
Weeks to delivery
15+
Data sources analysed
Direct and partnership routes compared
$2.7B
Market by 2030
The challenge
The client had built a strong position across a number of industrial markets, but growth within one manufacturing division had begun to stagnate. Europe represented an opportunity to restore momentum, provided the company could determine where future demand would come from and how it could differentiate itself.
Management needed a forward-looking view of market growth drivers over the coming decade, together with a clear understanding of the competitive landscape and prevailing pricing structures. Just as importantly, it wanted to understand where customers were dissatisfied with existing solutions and whether partnerships could provide a faster or more defensible route into the market.
What we did
We combined market analysis with direct industry intelligence to build a more complete picture of how the European market was evolving.
- 01
Market and customer research
We engaged experts within the client's battery manufacturing equipment division and the wider European industrial ecosystem to understand purchasing priorities, customer challenges and future market trends.
- 02
Competitive intelligence
Research across more than fifteen European and international databases allowed us to assess market shares, competitive positioning, pricing structures and the direction of the market.
- 03
Non-public market insight
Through our industry network, we gathered additional intelligence on sales pricing, market-share trends, customer feedback and competitor strengths and weaknesses, adding context that published sources alone could not provide.
- 04
Partnership and route-to-market analysis
We examined the strategic partnerships used by competitors, including how distribution, pricing and partnership structures were organised. This allowed the client to compare direct market expansion with partnership-led approaches and understand the implications of each.
The outcome
The engagement produced a holistic strategic recommendation for European expansion rather than a market overview. It identified customer challenges the client could address through its own proposition and provided a clearer understanding of competitive pricing and positioning.
The work also clarified the role strategic partnerships could play alongside direct sales, giving management an evidence-based route to market rather than a choice made on assumption.
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Contact
Is this your situation?
This engagement may be relevant if an established industrial business has reached a growth plateau and needs to understand where the next phase of expansion should come from, particularly when the answer may involve new customers, new partnerships or a different route to market. If that sounds familiar, we would be glad to discuss it.