Research & Strategy · Specialty Chemicals
Prioritising the North American Opportunity for Two Advanced Chemical Technologies
2
Technologies assessed
5+
North American data sources analysed
3-phase
Route-to-market plan
Product Development Strategy | Europe
Prioritising New European Applications For a Japanese Mining Group
A Japanese mining conglomerate had more than ten potential applications for an expanded product portfolio but no clear basis for choosing between them. We assessed demand, customer needs, supplier relationships and next-generation technologies to build a focused European product development roadmap.
- Client
- Japanese mining conglomerate
- Sectors
- Mining, Manufacturing, Automotive, Electronics, Renewable Energy
- Region
- Europe
- Service
- Product Development Strategy
- Focus
- Application prioritisation, customer needs, pricing, technology roadmap
- Duration
- 7 weeks
At a glance
7
Weeks to delivery
10+
Applications assessed
15+
Data sources analysed
5
Sectors covered
The challenge
The client was considering how to broaden its product portfolio in Europe. The challenge was not a shortage of possibilities. It was the opposite.
More than ten potential applications had been identified across several industries, creating a wide range of possible development paths. Management needed to know which applications offered future demand, which customer needs were not being adequately served, and where the company's product could achieve meaningful differentiation.
Supplier and customer relationships added another layer of complexity. Even an attractive application could prove difficult to penetrate if incumbent relationships or commercial structures created high barriers to entry.
What we did
We developed a framework that allowed the client to compare very different applications on a consistent commercial and strategic basis.
- 01
Cross-industry primary research
We engaged experts across manufacturing, automotive, mining, electronics and renewable energy markets in Europe to understand customer requirements and future demand.
- 02
Market and competitor analysis
Research across more than fifteen international databases was used to assess market sizing, competitive conditions and technology trends.
- 03
Supplier and customer intelligence
Through our network, we investigated supplier relationships, customer needs, competitor strengths and weaknesses, and the factors influencing purchasing decisions.
- 04
Application and technology prioritisation
We brought these findings together to identify the markets and subsegments with the greatest demand potential and the next-generation technologies most relevant to the client's future product development.
The outcome
The client moved from a long list of possible applications to a clearly prioritised set of opportunities grounded in market demand and competitive conditions.
The engagement identified the largest and most promising markets and subsegments, while highlighting emerging technologies that could inform the client's future product development roadmap. Intelligence on competitor and supplier relationships, together with indicative pricing and market volumes, clarified how the product would need to be positioned.
The result was a holistic European expansion recommendation connecting market selection with product development, allowing the client to focus resources on the applications where its technology had the strongest commercial rationale.
More case studies
Research & Strategy · Automotive, Electronics, Life Sciences, Energy
Building a Next-Generation European Growth Strategy for an Equipment Manufacturer
$2.5B
Market by 2030
20+
Data sources analysed
7
Weeks to delivery
Contact
Is this your situation?
This engagement may be relevant if your technology has applications across multiple industries but the number of possibilities makes prioritisation difficult, particularly when product development decisions need to be made several years before the market fully matures. If that sounds familiar, we would be glad to discuss it.